Blush

Many rose` wines are called blush wines.  These terms are interchangeable.  The term blush was invented in the 1980's by wine marketers to avoid using the word rose` because in the 80's, pink wines were not very popular. 

Blush wines are made in a similar  fashion as white wines.  The juice is not allowed to soak on the skins.  It is removed from the skins before a deep red color and heavy tannins can be imparted on the wine.